Packaging in Translation

Monday, March 20, 2006

Most companies know they should target
the Latin market, but don’t know how


Munchkin, Inc. Goes Bilingual
New Packaging Offers Spanish Translations for Expanding Hispanic Market


NORTH HILLS, Calif. (January 15, 2004) – Munchkin, Inc., an industry leader in infant and toddler products, announced today that they are extending bilingual packaging to all of their products in an effort to provide more convenience for Spanish-speaking parents and caregivers.

As the largest minority population in the United States, Hispanics represent 13.4 percent of the U.S. population, and according to the Strategy Resource Corporation, will represent 21 percent of the total U.S. population by 2020.

In addition to offering bilingual packaging, Munchkin will also be including bilingual education pamphlets in the Tri-Flow Nipple System packaging. Information provided includes tips on how to transition baby to a bottle, how to bond with baby while breastfeeding or bottle feeding and other important advice on feeding.

“Munchkin has always strived to create innovative products that embrace every child, parent and caregiver,” said Steven Dunn, president and CEO of Munchkin, Inc. “The new bilingual packaging reflects Munchkin’s commitment to the growing Hispanic market and reaffirms our dedication to providing parents and caregivers with useful information and quality products.”

Munchkin products featuring the new bilingual packaging can be found at mass market, drugstore, grocery, and juvenile specialty channels.

About Munchkin, Inc.
A privately held company headquartered in North Hills, CA, Munchkin, Inc. designs, develops, manufactures and distributes market-leading, award-winning consumer products for babies and children. Founded in 1991 with a passion for parenting, Munchkin is recognized as the leader in a number of infant care product categories including bottles, feeding utensils, bottle cleaning supplies, teething, bath safety, and travel. In 2003, Munchkin was chosen as Nickelodeon’s long-term partner to develop licensed products in the infant category. In recognition of the company’s product innovation and creativity, Munchkin has received more than 30 industry awards and has been granted 52 United States patents. Endorsed by lactation consultants, medical professionals, toy specialists and parents, Munchkin products can be found at more than 25,000 outlets nationwide including national retailers, drug and grocery stores, regional chains, leading toy stores, department stores, and specialty outlets, as well as catalogs. For more information visit www.munchkininc.com.

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